Selling of goods started off with the barter system in which people exchanged goods with each other. There was no paper currency of coins then. Slowly there were coins and currency circulation too was started. With this people could buy or sell their goods with the help of cash. But, still selling was not a profession until the Industrial Revolution started. Before the Industrial Revolution, people produced goods mostly for their own needs while after the revolution, goods and products were mass produced with the sole motive of selling them in the market and getting more profits. Thus came into the world, ‘professional sellers’ whom we refer to as shopkeepers and traders today. Then came retail chains and supermarkets which enjoyed dominance until another major revolution in the field of marketing came. This was the advent of online shopping or e-commerce sites. At first, these were only limited to the developed first world countries but it soon expanded to the developing nations as well, thanks to its numerous advantages.

In an offline model, you’ll have to identify the market, store products in a warehouse, brush up on your selling techniques, learn a few marketing tactics, and finally, if everything goes well, you’ll be able to do a business.

However, in an online scenario, all you need to do is look for an online marketplace like Amazon on the Internet and register yourself. After registering and submitting all the required documents, you can launch your online store and wait for your orders to come.

Neither you require a huge investment, a physical store, nor take the hassles of marketing and storing your products in a warehouse. Fulfillment By Amazon will take care of your storing, packaging, and shipping needs. Our plethora of third party services like Imaging, Cataloguing & listing, Amazon Boost, Advertising optimisation, Training, and Amazon Fly would take care of the marketing and advertising needs.

So, if you want to start a business with limited resources, it is advisable that you start selling online. When you sell online, you get the benefit of reaching out to the masses (both national and international), measured results with online marketing, and unlimited selling hours. The flexibility of selling 24*7 gives online selling an edge over offline selling because you can comfortably do so from your home or office.

The most obvious advantage was that the seller did not have to pay bills for rent or electricity as there was brick and mortar store to sell in. Thus, began the lucrative era of online business. But, many of us still have doubts on one selling. The truth is that its completely safe and actually helps the country in economic growth as the number of tax evaders dwindle because of the transparency in the online selling process. Some of us still don’t want to sell online as it seems to be a tough and tedious process which is risky. But to clear all your worries, this article would explain the process of selling on Amazon completely, step by step so that the next time you want to sell something or start a business, the first thing that comes to your mind will be Amazon! So, here we go:

Registration:

To register means to create your seller account on Amazon.in. To do this, you can visit our Services Website and click on ‘Register Now’. You will be given a basic form to fill in your business details, the name of the business you want to take online and your TAX registration details (also explained in this post). And, that’s it, once you confirm your mobile number via OTP, you are ready to start setting up your online store.

Step 1: Get valid tax documentation ready (GST number and/or PAN for business).

Once you register, you need provide your GST Number/GST ID (If your product is tax exempt, you must provide PAN details relevant to your business)

  1. List and go live:

Once registered, you will now have access to Amazon’s selling platform called Seller Central. This is where you will be listing your products that you need to sell, manage orders, shipping details, answer customer messages and see reports about your account’s health and your payments from Amazon.

UPC and Brand Registry

If you are selling a product that is already available on Amazon, you can skip to Step 3! With our match feature, most product details will be filled automatically including the unique product code (UPC).

In case you are selling a unique/new product, you can provide your UPC while listing. If UPC is unavailable, apply for UPC exemption.

Sellers who have their own brand can register your brand under brand registry to avoid brand infringement.

In case you need help with listing your products in terms of imaging and cataloguing (or anything else you might not be familiar with initially), please feel free to reach out to the seller support team via ‘Contact Us’ on Seller Central or any of our third party service providers who will be thrilled to assist you.

Cataloguing your products can be very easy on Amazon. You can choose any of the listing methods that suits you best.

Create listing individually or in bulk, through the desktop or the Seller App, whichever you prefer.

In case you need professional help, Amazon’s service provider network (SPN) will help you with cataloguing.

Configure shipping options

Choose the shipping service which suits you best. You can select from shipping options like:

Fulfilled By Amazon (FBA) – Amazon will store your product in our warehouse, and pack and ship the product to the customer when an order is placed.

Easy Ship – Have the product packaged and ready once you receive an order, and Amazon will collect the product from your doorstep and deliver it to the customer

Self-ship – This is where you, the seller, would handle the entire process of storage, packing and delivery to the customer, by yourself, after you receive an order.

Based on your choice, you can set shipping rates for your products.

Bank details and account setup

Update your bank account details.

Setup basic account information like invoice address, customer service contact etc.

Amazon will take care of your payment in a seamless and timely manner, with regular payments directly to your bank account.

Start Selling Products Online

Once you register, you can always contact the Seller Support Team in case you need help. Registering and launching yourself as a seller on Amazon.in is a very easy process.

  1. Grow your business:

Once you start selling on Amazon.in, crores of customers across different cities will be able to view and buy your products. You will also get the benefit of the quick payment cycle that Amazon offers to its customers. Incoming customer feedback will also help you improve on your product selection, prices and service, helping you gain more frequent and loyal customers.

Frequently Asked Questions

General

What is Sell on Amazon or SOA??

Sell on Amazon is a program that enables you to list and sell your product on Amazon.in

How does selling on Amazon.in work?

Selling on Amazon.in is easy. First you list the products that you want to sell on Amazon.in marketplace. Customer sees your product and makes a purchase. You will receive a notification to ship the product. You deliver the product to the customer and confirm shipment or let Amazon fulfill the order for you through FBA or Easy ship. Amazon will deposit the funds into your bank account after deducting our fees.

What products can I sell on Amazon.in?

You can sell items in the following categories:

Apparel, Automotive, Baby Products, Batteries, Beauty, Books, Consumables, Consumer Electronics (including Cameras and Video Games – Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Groceries, Home, Jewelery, Kitchen, Luggage, Mobile Phones, Movies, Musical Instruments, Office and Stationary, Personal Care Appliances, Personal Computers, Pet Supplies, Software, Shoes and Handbags, Tablets, Toys, Video games (consoles and games) and Watches.

Please note that certain categories are restricted and require prior approval before you can start selling.

What do I need to register as a seller on Amazon.in?

Please click here to register to sell on Amazon. You will need the following information to register

Your business details

Your contact details – email and phone number

Basic information about your business

Tax Registration Details (PAN and GST). GST Details are mandatory if you are listing taxable goods and need to be provided at the time of registration

I don’t have a website, can I still sell on Amazon.in?

You don’t need a website to start selling on Amazon.in marketplace. Once you complete registration, you will have access to our Seller Central platform using which you can list your products for sale on amazon.in.

Can I sell outside India through Amazon.in marketplace?

No. At this time Amazon.in marketplace allows shipments only within India. You can sell in the US and the UK though our Amazon Global Selling Program.

If I list my products using Sell on Amazon, will the customer know that he or she is purchasing from me on Amazon.in marketplace?

We will clearly indicate on our product detail pages and offer listing pages that the product is sold by you and the invoice will carry your name.

Fees and Charges

What are the charges for selling on Amazon?

We charge you when you get an order. Listing on Amazon.in is free. Refer to Pricing for more details.

Can I cancel my subscription?

You are free to cancel anytime.

How and when do I get paid?

Amazon will disburse payments to your bank account once a week. You will be eligible to get paid for the order 7 days after the order is confirmed as shipped.

Managing your Account

How do I list my products on Amazon.in?

You can use our Web-based interface to list products one at a time, or excel-based inventory files to list your products in bulk. The procedure and information required will vary depending on whether your products are already in the Amazon.in catalogue. Once you complete your registration for selling on Amazon, you will be guided on the steps needed to list your products. Click here to view our listings tutorial.

Please note that currently it is mandatory to have ISBN/ bar codes to list on Amazon. If you are a manufacturer or do not have these, you can request for an exception by contacting seller support through your Seller Central account. Some product categories might require additional information to list your products.

How do I manage my orders on Amazon.in?

You can view your orders and manage them through “Manage Order” inside Seller Central( you will have access to sellercentral.amazon.in after your complete registration). If you are using Fulfilment by Amazon, your orders will be fulfilled and shipped by Amazon. If you are using Easy Ship, you can pack your orders and schedule pickup for our team through your Seller Central account. If you choose to store and deliver your products on your own, you need to pack and ship products to customers and then confirm to the customer about the shipment through your Seller Central account.

Services

Do you offer protection against fraud?

Yes. Amazon helps you protect against fraudulent orders placed on your products and payment fraud

Can customers leave feedback and why is customer feedback important?

Yes. Customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon.in. It’s the best way for customers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see. In other marketplaces, we have observed that customers are more likely to purchase products from sellers with higher ratings. Your feedback rating is a key metric used by Amazon.in to measure your performance.

Can I talk to someone about selling on Amazon?

If you are not currently selling on Amazon.in and want to learn more, you call us on 1800-419-7355 and provide your details. We will respond to you after reviewing your information with next steps. You can also contact seller support once you complete your registration through your Seller Central account.

Do I need GST number to sell on Amazon?

Yes. If you are listing taxable goods, GST details are required to sell online. You need to provide GST number to Amazon at the time of registration. However, if you are selling only GST exempted categories, then this may not be required. Note that if you start selling any taxable goods you need to register for GST as per GST laws and provide your GST number to Amazon.

Can I get help for capturing images and creating digital catalogs as per Amazon guidelines?

We have 3rd party providers who are trained on Amazon’s imaging and cataloging guidelines and can assist you in creating high impact listings. They also have preferential rates and offers for Amazon sellers. You can contact them anytime through your Seller Central account once you complete registration.

Where can I get Amazon branded packaging material?

You can buy Amazon branded packaging material from here. You can also search for Amazon branded packaging material on Amazon.in and select the appropriate packaging material according to your packaging requirements.

So, wish you happy selling experience at Amazon. Please do read Amazon India’s terms and conditions carefully.